Charton-Hobbs

In addition to being one of the longest standing wine and spirit agencies in Canada, Charton-Hobb’s is also one of the nation’s largest privately owned agencies. The company represents and distributes some of the world’s most premium wines and spirits, such as Moet Chandon, Belvedere, Dom Perignon, and Hennessey, just to name a few.

 I worked as the Brand Specialist for the agency between 2008 and 2010. Designing for Charton-Hobbs offered unique challenges and rewards, mainly due to the diversity of the brands within it’s portfolio. 

For example, Moet Chandon, who was working closely with Scarlett Johansson at the time, had very tight rules regarding the use of her image. Images with her photo selected for promotional materials could not be cropped or coloured in any way, and text could never appear over top of the image.

Other brands they sold had no visual identity whatsoever. With products such as Finca Flinchman or Mommessin, I literally had a blank slate. Theses identities were drafted for logos, product shots, fonts, and colours provided to other designers and sales reps across Canada whenever the need arose.

Sometimes the scope of the project became the challenge to overcome. For Belvedere, I was tasked with branding an entire art gallery in Calgary for a local event they were hosting. Planning out each room in the gallery took time and consideration – and in the end patrons enjoyed artwork for the vodka covering the counters, pillars, tables, windows and walls.

Below are a few sample projects created for Charton-Hobbs.

Case Study: Bar & Pub Promotions

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Case Study: Bar & Pub Promotions

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen bo

Case Study: Bar & Pub Promotions

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen bo

Case Study: Bar & Pub Promotions

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen bo

Case Study: Bar & Pub Promotions

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen bo

Case Study: Bar & Pub Promotions

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen bo